Policy options
There are four possible options to address the problem of tobacco advertising in Ukraine:
- The easing of tobacco advertising restrictions (for example, cancellation of a complete ban of television advertising with advertisement broadcasting in night hours);
- The preservation of present legislative regulation with insignificant changes;
- The introduction of stricter restrictions (for example, a ban on advertising tobacco trade marks or a ban of billboards);
- A complete ban on tobacco advertising.
For further consideration we shall name these alternatives as follows: easing, preservation, toughening, and ban.
Each of these options has supporters and opponents. The acceptance of each of these options will have direct and indirect consequences for the various interested parties. Let's consider the various opinions about these consequences.
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